If you’re insurance agency is thinking about implementing an insurance agency webinar series as an integral part of your insurance web marketing plans, it’s very important that you understand the basics. Typically, an insurance agency webinar campaign coincides with a complimentary insurance agency eMarketing campaign. The best way to learn about both insurance webinars and eMarketing, is to ask the key questions. It doesn’t matter if you intend to run your insurance webinar program using internal or outsourced resources. In either case, the important questions below should be readily answered by either group. If they can’t answer these fundamental questions, or seem unsure, your insurance agency needs to step back and ensure you have all the building blocks in place to run a successful series.